Research
My disciplinary research is situated at the intersection of critical marketing, consumer culture and communication.
My pedagogical research focuses on developing students’ spoken communication skills through dialogic teaching.
Methodologically, I adopt diverse approaches including discourse analysis, narrative, rhetorical analysis, conversation analysis, semiotics, multimodal analysis and linguistic ethnography and I combine these with management, marketing and consumer culture theories.
Teaching
Teaching specialisms
- Communications subjects: Marketing Communications, Corporate Communications & PR, Business Communication, Intercultural Communication, Critical Perspectives on Promotion & Society
- Marketing subjects: Marketing & Consumer Culture, Critical Marketing, Marketing Strategy, Marketing Research
- Context-specific subjects at the RAU: Agricultural Marketing, Marketing for Sustainable Food Systems and Agribusiness
Publications
Journal articles and book chapters
- Hill, B. (2021), It’s Good to Talk: Speaking Up for Oracy in the Management Classroom, The International Journal of Management Education, Volume 19, Issue 2, 100462, ISSN 1472-8117, https://doi.org/10.1016/j.ijme.2021.100462.
- Hill, B. and Maddock, S. (2019) (No) time to cook: Promoting meal-kits to the time-poor consumer, in Byrom, J. and Medway, D. (eds), Consumer Science and Strategic Marketing: Case Studies in Food Retailing and Distribution, Elsevier
- Hill, B. and Lai, A.-L. (2016), Class talk: Habitus and class in parental narratives of school choice. Journal of Marketing Management, 32 (13-14). pp. 1284-1307. ISSN 0267-257X
- Maddock, S. and Hill, B. (2016), "“Bagels and doughnuts … round food for every mood”: Food advertising discourses", British Food Journal, Vol. 118, Iss: 2, pp.327 – 342.
- Hill, B. (2016), Consumer transformation: Cosmetic surgery as the expression of consumer freedom or as a marketing imperative? Journal of Media and Culture, 19 (4). ISSN 1441-2616
- Hill, B. (2013) ‘The BBC’s ‘Sachsgate: A Reputational Crisis and a Public Apology’, in Fill. C. Marketing Communications: Brands, experiences and participation, 6th Edition, chapter 12, pp.356- 357 (978-0-2737-7054-1)
- Hill, B. (2013), ‘Crisis Response Strategies: BP and the Gulf of Mexico Oil Spill’, in Fill. C. Marketing Communications: Brands, experiences and participation, 6th Edition, chapter 15, pp. 442-443 (978-0-2737-7054-1)
Conferences contributions
- Hill, B. and Bowen, R. (2019), The Meaning of ‘Fresh’ in Food Labelling, ICCAS Conference, Cardiff Metropolitan University, UK, 27-28 June 2019.
- Hill, B. (2018), Language, culture and social difference: Using linguistic ethnography to explore collective class identity in cultural texts. British Association of Applied Linguists (BAAL) Conference, York, UK, 6-8th September 2018
- Hill, B. (2018), Its’s Good To Talk: Speaking Up for Oracy in the Management Classroom, 10th SALT Conference: Teaching with Impact, Swansea, UK, 18 July 2018.
- Hill, B. and Maddock, S. (2018), Out of step? Food marketing, wellbeing and the concept of Time, 43rd Annual Macromarketing Conference, Leipzig, Germany, 10th -13th July 2018.
- Hill, B. (2017), So, how do we talk about social class? Language, identity and the expression of class judgements in British culture. iMean Language & Change Conference, UWE, Bristol, 6-8 April 2017
- Hill, B. (2016), Flood alert: Using corpus tools to investigate professional flood risk discourse. 8th Inter-Varietal Applied Corpus Studies (IVACS) Conference: Corpora and Context, Bath, UK, 16-17 June 2016.
- Hill, B. (2013), ‘Heroes or Villains? Stakeholder Representations in Crisis Reporting’, 5th International Language in the Media Conference, Queen Mary’s, University of London, September 2013.
- Hill, B. (2013), ‘The Public Apology as a Reputational Paradox’, Academy of Marketing Annual Conference, Glamorgan University, July 2013
- Hill, B. (2012), Talking the Talk: Evidence of the Adoption of a Consumer Identity? Academy of Marketing Annual Conference, Southampton University, July 2012. (Best Paper in Critical Marketing Track)
- Hill, B. (2012), Students as Consumers? A Critical Evaluation of Metaphors of Marketisation and Consumption, Researching and Applying Metaphor Conference (RAaM 9), Lancaster University, July 2012.
- Hill, B. (2012), Judging a Book by its Cover: A Multimodal Analysis of Gender Representations in Celebrity Cookbooks, Gender and Visual Representation Conference, Winchester University, September 2012.
- Hill, B. (2011), ‘The Performance of Linguistic Politeness in Consumer Accounts’, in Alan Bradshaw, Chris Hackley and Pauline MacLaran (eds), European Advances in Consumer Research, Volume 9. pp. 52- 53
- Hill, B., Lai, A-L., Fitchett, J., Caruana, R. and Parsons, E. (2011), ‘In A Manner of Speaking: Understanding the Role of Language and Discourse Analysis in Consumer Research’, Special Topic Session, European Advances in Consumer Research, Royal Holloway, University of London, July 2010.
- Hill, B. (2010), ‘Self-Congruency and Social Selection in Narratives of School Choice’ Academy of Marketing Annual Conference, Coventry University, July 2010.
- Hill, B. (2009), ‘The Role of Politeness in Business Research: Issues and Implications for Researchers’, Linguistic Impoliteness and Rudeness Conference (LIAR II), Lancaster University, July 2009.
Book reviews
- Hill, B. (2013), Review of Jowett, G. and O’Donnell, V. (2012), Propaganda & Persuasion, Sage Publications, Journal of Communication Management, vol. 17, issue 4, pp.386-387.
- Hill, B. (2013), Review of Gordon, A. (2011), Public Relations, Oxford, Oxford University Press, Journal of Communication Management, vol.17, issue 1, pp. 92-93.
- Hill, B. (2012), Review of Litosseliti, L. (2010), Research Methods in Linguistics, London, Continuum, The Researcher, British Academy of Management, Research Methodology Special Interest Group, Issue 9, May.