Our vision and strategy

Our vision is to be the UK's global university for sustainable farming and land management, enabling communities locally, nationally and across the world to thrive in harmony with nature.

We will pursue our vision by focusing on three outcomes which run through all that we do. These goals and measures of success are:

Quality

A global reputation for excellence and leadership across our teaching, research and engagement.

All our programmes are market leaders
Our graduates are prized by employers
Our staff develop into recognised leaders within their disciplines
Professional bodies seek our expertise and help

Reach

A growing, diverse and inclusive community of students and partners in the UK and internationally.

Increase in student applications to study in the UK
Attracting more students from under-represented groups
Growth in transnational education
Growing partnerships with like-minded organisations

Sustainability

A showcase for sustainable and resilient management, through our land and estate, our finances, and our culture.

Physical transformation of our estate
Generating sufficient revenues to reinvest
Material progress towards achieving net zero
Our staff enjoy working here

We have also chosen five values to underpin our learning community. These are the values which we will all work by and for which we want the RAU to be known. We are:

Collaborative

We believe in the power of working together. We are stronger as a community of practice - inspiring each other, identifying shared goals, and providing reciprocal support leads to greater success.

Open-minded

We are receptive to new ideas and we value the diversity of experiences and skills. We are committed to listening to everyone across the RAU community.

Resourceful

We adopt creative approaches to achieve our goals while setting higher standards, promoting professionalism and sustainability.

Responsible

Individually and collectively we take accountability for our actions working with integrity to achieve the highest ethical standards.

Inclusive

We acknowledge the fundamental value and dignity of all individuals and are committed to maintaining an environment that seeks to eliminate all forms of discrimination and respects diverse traditions, heritages, and experiences.